Costco Identity Redesign
As one of the largest retailers globally, Costco is a multi-billion-dollar public American company specializing in membership exclusive wholesale shopping in the unconventional location of a literal warehouse. Despite its successful nature, Costco has found itself needed to appeal and market to the younger generations to continue its lasting memory. Without an established marketing department, the brand could get left behind in this more modern generation. I created this identity redesign to showcase a potential option the company could use to appeal to the younger generations while maintaining its brand
trust and loyalty.
trust and loyalty.
