Waverly Labs Identity Redesign Process
Established in 2014, Waverly Labs is a New York based technology company that specializes in wearable technology and speech translation devices. Their mission statement and ultimate goal is to “connect across language barriers.” In 2016, they debuted their first translator called the “Pilot”. This translator was the first smart earbuds with live translation. In 2018, they announced the development of the “Ambassador” which is a translation system similar to “Pilot” except this allows for multiple people to use the device at once. Create a 2-3 color identity and stationery system for any company listed for crowdfunding on Indiegogo in the Tech and Innovation section.
1. Research Current Identity
2. Initial Ideation
3. Initial Identity Proposal
5. Redesigning the Redesign Identity
