Wieden + kennedy
Promotional Book Process
Promotional Book Process
Showcasing the development of the Wieden + Kennedy Promotional Book. The purpose of this project was to research a well-known and well-respected company to celebrate their work over the past couple of decades. The companies can be located locally, nationally or world wide, but you should try to pick at least a company you have a keen interest in working at in the future. The company must be in practice for at least 8 years or more. Have peer or industry recognition, and have been published in major design publications and books. Hand in one completed book, a custom enclosure and a second cover for photography. See this as a high-end and expensive items used to woo premium clients.
1. Sketches and Pagination
2. Experimental renderings in Adobe Dimension
3. Initial Mockups
