Costco Identity Redesign Process
Within the last couple of years, Costco has seen that reliance on the older generation as their primary audience is no longer paying off. Due to Covid-19, Costco is finding itself losing its primary market- and now they have to consider ways to make themselves appeal to the Millennial and younger generations. Costco's new identity is successful because it creates a timeless mark that the company can use that will keep them relevant in the more modern age. This entity system also showcases what the company could choose to do if they decide to create a marketing team for their brand.
1. Research
2. Sketch
3. Adobe Illustrator Renderings
4. Initial Mockups
